Porch Light Mental Wellness Society was established to raise awareness and break stigmas in rural communities to strengthen mental wellness.
Our focus is to create a directory for individuals in agriculture, ranching, and rodeo to find mental health and wellness resources. We will help you access the resources you need.
We recognize there are many existing organizations that provide excellent programs to assist farmers, ranchers, and rodeo athletes; however, there is an extreme lack of awareness of these resources and how to access their support. In addition, mental health in the agricultural industry is heavily stigmatised. We are inundated with messages to remain tough and strong, to persevere through hardships, to keep our heads down and keep working, to cowboy up. Carrying the responsibilities of a successful harvest and the continued health of a herd are heavy burdens. We believe in the strength of our community. We also believe that it takes an immense amount of strength to ask for help.
Canada’s agri-food system employs 2.3 million people, providing 1 in 9 jobs in this country. Statistics Canada (1) reported Alberta holds 22% of Canada’s farms, with the top three agricultural products as cattle, canola, and wheat. In 2022, Canada was the fifth largest agricultural exporter in the world (2). Statistics from 2011 (3), described the average employer in Canadian agriculture as male and over the age of 55; the age of whom has only increased in the last decade. The current demographics of our community now reflect more female farmers in the industry, which recently increased for the first time in thirty years (). However, almost 60% of farm operators under the age of 40 reported working off the farm to diversify income streams (4).
In recent years, we have watched our community struggle with outside influences that have greatly impacted life in agriculture. Years of continued drought, extended and amplified fire seasons, increased encroachment of urban infrastructure onto arable lands, and swollen financial strains over the declining prices of market shares exponentially add to the stressors of agricultural life. In addition, these financial strains push younger generations out of agriculture, requiring subsequent generations to take jobs in other sectors to support the family farm or ranch. Most of the younger generations do not return, leaving the family business without a successor.
As the demographics of our community changed, so too has its needs. Our farmers and ranchers are aging and can no longer shoulder the strain of such a physically demanding industry. Wondering who will take over one’s life’s work is a lonely endeavour, as older generations looking towards retirement may not have a successor or a plan in place. And as the younger generations prepare to build careers alongside, or outside, of the family operation, we recognize the need to support their endeavours as well. As more women have become primary operators, we want to acknowledge their differing needs. The gender pay gap in agriculture is slowly closing (4) but continues to add to financial strain. In addition, post-partum depression rates in young mothers under the age of 25 are 30% more likely to develop symptoms (5). Rural life can contribute to these symptoms through physical isolation.
Farmers and Ranchers epitomise independence. Farmers and Ranchers produce the very food we need to survive. When the family farm has finally been pushed out of existence by large corporations, we will all lose our ability to advocate for our own health and wellness on a much greater scale. We want to support the backbone of our society by strengthening the mental wellness of our agricultural community. We aim to generate more awareness of these supports and have open dialogues about mental wellness with individuals and families in the agricultural industry.
In addition to our farmers and ranchers, we want to support our rodeo athletes. Rodeo is the thread that binds our community. Rodeo is how we come together and celebrate our bond with our animals and the health of our harvest and stock. It is where we gather with our friends and neighbours. The vast majority of rodeo athletes were raised on farms or ranches. Many work as cowboys, ranch hands, feedlot dayhands, or grain operators to support their rodeo endeavours. As we cheer on our friends during rodeo season, the athletes face challenges unique to their sports. Concussions and head injuries are unfortunately a common injury in rodeo that can have devastating aftereffects (6). The pressures to perform and win are all too prevalent.
Our community population is diverse, encompassing every age and stage of life. We recognise the varied difficulties and obstacles associated with life in agriculture. We want to remind our community that our strength lies in our ability to come together and help those in need. We usually do so in a quiet manner, with the request for assistance coming from a concerned outside party. We want to strengthen our community by openly discussing hardships and removing the stigma of asking for help. We recognize that this way of life takes an immense amount of heart, passion, and commitment.
We have chosen the porch light as the binding symbol of our community. It is the universal symbol of seeing someone is waiting for you, shining a light down a dark path, and beckoning you into the safety of a place that feels like home. We have all felt the relief of seeing that welcoming light above the back door when pulling into the yard. That porch light means someone is waiting for you to come home and they want you to be there.
Let us do what what we do best and gather as a community to support one another.
Join us. We’ll keep the light on.
References:
(1) Statistics Canada. (2023). Canadian Agriculture at a Glance, Census Year 2021. https://www150.statcan.gc.ca/n1/en/catalogue/96-325-X
(2) Statistics Canada. (2023b). Overview of Canada's agriculture and agri-food sector. https://agriculture.canada.ca/en/sector/overview
(3) Statistics Canada. (2023c). Demographic Changes in Canadian Agriculture. https://www150.statcan.gc.ca/n1/pub/96-325-x/2014001/article/11905-eng.htm
(4) Statistics Canada. (2018). Female and young farm operators represent a new era of Canadian farmers. https://www150.statcan.gc.ca/n1/pub/96-325-x/2017001/article/54925-eng.htm
(5) Postpartum Depression. (2024). Postpartum Depression Statistics in Canada. https://www.postpartumdepression.org/resources/statistics/
(6) Seifert, C., Rogers, M., Helmer, S., Ward, J., and J. Haan. (2022). Rodeo Trauma: Outcome Date for 10 Years of Injuries. Kansas Journal of Medicine. Vol. 15: 208-211. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9224891/
Amy, a former farm kid and proud supporter of the Western way of life, is the Founder and President of the Porch Light Society. She is now a nurse in one of the largest Emergency Departments in Calgary. Her profession has made her acutely aware of the increasing mental health needs arising in all sectors of our population.
While consideri
Amy, a former farm kid and proud supporter of the Western way of life, is the Founder and President of the Porch Light Society. She is now a nurse in one of the largest Emergency Departments in Calgary. Her profession has made her acutely aware of the increasing mental health needs arising in all sectors of our population.
While considering agriculture the backbone of our society, she is especially worried about how heavily stigmatised mental health is within the industry. The critical levels of suicidal ideation in farmers and ranchers highlight the need for normalization of the topic. Her goal is to reinforce community ties, thereby strengthening our rural communities and the individuals in it.
Maggie is originally from Windsor, Ontario, and moved to Alberta in 2022.
Settling here with her partner, Brendan Bowie, and horse, Diesel, Maggie has been competing in the breakaway roping across numbers associations for the past 3 years. Mental health is important to Maggie because everyone needs a friend in life that enables them to cal
Maggie is originally from Windsor, Ontario, and moved to Alberta in 2022.
Settling here with her partner, Brendan Bowie, and horse, Diesel, Maggie has been competing in the breakaway roping across numbers associations for the past 3 years. Mental health is important to Maggie because everyone needs a friend in life that enables them to call on each other for support when times are tough or to celebrate the wins.
Brendan is a third generation cowboy who is originally from Ontario, Canada, and moved out to central Alberta in 2022 with his fiancé to grow their roots and learn new ways
of the western life.
Brendan is a farrier and cowboy by trade whilst also spending his childhood growing up in Ontario rodeoing; horses,cattle and the agricultural commu
Brendan is a third generation cowboy who is originally from Ontario, Canada, and moved out to central Alberta in 2022 with his fiancé to grow their roots and learn new ways
of the western life.
Brendan is a farrier and cowboy by trade whilst also spending his childhood growing up in Ontario rodeoing; horses,cattle and the agricultural community have played a major role in
his life. Mental health is important to Brendan as it is an aspect of life that we all struggle with.
"Especially in the agricultural community where we don’t lean on each other and express our troubles. It is important that we all learn to be open and ask each other for help.
Kirsty is an Aussie who moved to Canada in 2018 to follow a cowboy.
Kirsty grew up in the agriculture industry ranching with her family and now works in international red meat marketing. She also competes in the breakaway roping event with her horse, Shorty, and supports her husband's Professional Rodeo career. Mental wellness is important
Kirsty is an Aussie who moved to Canada in 2018 to follow a cowboy.
Kirsty grew up in the agriculture industry ranching with her family and now works in international red meat marketing. She also competes in the breakaway roping event with her horse, Shorty, and supports her husband's Professional Rodeo career. Mental wellness is important to Kirsty as the physicality of health is visible but the struggle we all face internally has more impact on our lives and all aspects of our relationships.
Lachlan is an Australian Professional saddle bronc rider who has been competing in Alberta, Canada, since 2018. Lachlan grew up on the land working cattle, riding horses and competing in various sports. Lach currently finds himself competing at the CPRA and PRCA rodeos and is a two-time Canadian Finals Rodeo Qualifier.
Mental wellness is i
Lachlan is an Australian Professional saddle bronc rider who has been competing in Alberta, Canada, since 2018. Lachlan grew up on the land working cattle, riding horses and competing in various sports. Lach currently finds himself competing at the CPRA and PRCA rodeos and is a two-time Canadian Finals Rodeo Qualifier.
Mental wellness is important to Lachlan as the mental aspect of rodeo and life is crucial to health and success inside and outside of the arena.
Alessa was born and raised in the south of Germany. After completing vet school there, she moved to Canada and became a beef cattle veterinarian. Besides being part of the beef industry, she enjoys the horse world and local rodeos, making much of her life happen in, and revolve around, rural and agricultural communities. With that comes a
Alessa was born and raised in the south of Germany. After completing vet school there, she moved to Canada and became a beef cattle veterinarian. Besides being part of the beef industry, she enjoys the horse world and local rodeos, making much of her life happen in, and revolve around, rural and agricultural communities. With that comes a close connection to the people in it, which invariably results in sharing the highs and lows, the exhaustion and joy, the big and small wins, and everything in between. Making mental wellness a core part of her role within the community.
Kane grew up in Manitoba where his family ran a cow-calf operation doing every bit of work on horseback. Rodeoed all through high school alongside his family, before attending Oklahoma Panhandle State University on a rodeo scholarship riding bulls. Post graduation Kane moved to Alberta and worked on multiple farms/feedlots in the Acme and
Kane grew up in Manitoba where his family ran a cow-calf operation doing every bit of work on horseback. Rodeoed all through high school alongside his family, before attending Oklahoma Panhandle State University on a rodeo scholarship riding bulls. Post graduation Kane moved to Alberta and worked on multiple farms/feedlots in the Acme and Crossfield area. After retiring from bull riding he started shoeing horses with his wife, Riley.
Outside of work, he likes to work some more. Between training horses, keeping a small herd of cows, and competing in the farrier industry, there isn’t many corners of his life not dedicated to agriculture.
“The Porch Light Society really hit home to me because I have been a part of Rodeo and agriculture in many different ways and have seen the effects of mental health around every corner.”
Riley was born and raised in the Madden area, and after high school graduation, she went to Kentucky to pursue a career in farriery. She has been running a successful business for 12 years, now alongside her husband, Kane. They are both competitive farriers, always trying to get better and pushing their skills and knowledge to the test.
O
Riley was born and raised in the Madden area, and after high school graduation, she went to Kentucky to pursue a career in farriery. She has been running a successful business for 12 years, now alongside her husband, Kane. They are both competitive farriers, always trying to get better and pushing their skills and knowledge to the test.
Outside of her professional life, Riley likes to garden, work border collies, and rope a little when life allows.
“Being a part of Porch Light allows me to give back to the communities that have raised me, and help people understand that it’s okay to need a hand once in a while.”
Madeline was born and raised in Calgary, AB, and currently lives in Olds. She is a Journeyman farrier who practices in Mountain and Rocky View counties. She has been shoeing horses for eight years, and the in the last two years, entered into the role as Instructor Assistant and Anatomy Instructor for the Olds College Farrier Science Progr
Madeline was born and raised in Calgary, AB, and currently lives in Olds. She is a Journeyman farrier who practices in Mountain and Rocky View counties. She has been shoeing horses for eight years, and the in the last two years, entered into the role as Instructor Assistant and Anatomy Instructor for the Olds College Farrier Science Program.
“Mental health is a fundamental part of my life as I am a survivor of sexual assult. It took me down a dark and difficult path of healing and recovering. Without access to therapy resources and the unwavering support of my family and friends I wouldn't be here today. Which is why I believe organizations like Porch Light and our support is crucial to keeping our rural communities strong, healthy and thriving.”
Beth grew up on a small diversified farm in SE Queensland, Australia and has spent the last 9 years calling Alberta home. Professionally, she has worked for a nonprofit group representing farmers in the beef, sheep and wool, and grains industries in Australia, and has enjoyed working in the infield at Calgary Stampede for the past 7 years
Beth grew up on a small diversified farm in SE Queensland, Australia and has spent the last 9 years calling Alberta home. Professionally, she has worked for a nonprofit group representing farmers in the beef, sheep and wool, and grains industries in Australia, and has enjoyed working in the infield at Calgary Stampede for the past 7 years. She has seen first hand how open conversations around mental health can drastically improve situations, 'give permission' for people to get the help they need without the stigma surrounding it and move towards mental wellness. Even when it's not a case of life or death, she believes mental wellness contributes to improved life quality for the whole community.
Breanna is currently a communications student at Mount Royal University in Calgary, where she was raised. With deep roots in the horsemanship community, the rodeo world, and 11 years of involvement in 4-H, she has found her place in the rural community despite her urban upbringing.
Her passion for the psychological sciences has fueled her
Breanna is currently a communications student at Mount Royal University in Calgary, where she was raised. With deep roots in the horsemanship community, the rodeo world, and 11 years of involvement in 4-H, she has found her place in the rural community despite her urban upbringing.
Her passion for the psychological sciences has fueled her commitment to mental health, both for herself and her community, is a topic she is eager to shed light on in rural areas. Breanna firmly believes that noone should navigate life alone, and she is proud to be part of the Porch Light team, working towards their mission of bridging the gap in mental health support for rural communities.
Orin is an Ambassador Athlete for Porch Light Society. He grew up in Manitoba on their family's cow-calf operation and attended the College of Southern Idaho on a rodeo scholarship. In 2015, as a bareback rider, Orin made the Canadian Finals Rodeo competing alongside his brothers, Tyrell, who rode saddle bronc, and Kane, who rode bulls. I
Orin is an Ambassador Athlete for Porch Light Society. He grew up in Manitoba on their family's cow-calf operation and attended the College of Southern Idaho on a rodeo scholarship. In 2015, as a bareback rider, Orin made the Canadian Finals Rodeo competing alongside his brothers, Tyrell, who rode saddle bronc, and Kane, who rode bulls. It was quite the year for the Larsen family. In 2019, Orin became the Canadian Champion Bareback Rider and won the American Rodeo. Orin has qualified for the Candian Finals Rodeo five times and the National Finals Rodeo nine times. His career has been impressive but he is no stranger to set-backs. He overcame many injuries from rodeoing over the years. While attending to his physical health, Orin has learned many skills to strengthen his mental health. Cultivating the mindset of a champion, he has learned to view challenges as opportunities. Orin is an Ambassador Athlete for Porch Light as he feels it is important to embody mental wellness and to champion it in others as well.
Lachlan is a Director and Founding Member of Porch Light Society. He is a professional Saddlebronc rider and a two-time Canadian Finals Rodeo qualifier.
Kirsty is a Director and Founding Member of Porch Light. She is a breakaway roper. Together, with her horse Shorty, they proudly wear the patch of our society.
Maggie is the Secretary/Treasurer and Founding Member of Porch Light. She is a breakaway roper who qualified for the finals her rookie year.
If you are looking for an excellent portrait photographer, please click the link below. Beth Purnell creates beautiful images of you and your family. She is also a valued member of our committee.
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